Anyone with the passion and motivation can become a creator. It all comes down to creating content that people want, while building a personal brand that people trust and believe in.
Those who’ll see the most success are those who are genuine and honest. In a world of misused filters and Photoshop faux pas, people are done with smoke and mirrors — they want to connect with and spend on what’s real.
No matter which route you take, there are a few fundamental pointers to keep top of mind as you begin to solidify your personal brand and claim your space in the creator economy.

1. Find the gap

Don’t do what everyone else does in the same way they’re doing it. Take your time to learn what’s missing in the market, and fill that gap with a unique offer and voice.

2. Understand your audience
To take the guesswork out of what people want, just ask them. Being able to curate both your free and paid content to their exact wants will ensure brand affinity and even sales.

3. Be consistent
If you want to stay on people’s radar, you need to be consistent with posting your content. Get into a cadence that works for you and stick to it. Don’t just post to post, post to bring value and remain top of mind.

4. Be real
Authenticity is gold in the creator economy. People want to relate to someone real who shares the same struggles and knows how to get vulnerable, because that’s what being human is all about.

5. Never compromise your integrity
Even if a brand dangles a well-priced carrot, if it doesn’t align with your personal values or connect to your brand’s vision, don’t take them on. Your audience will sniff that out easily and may even take a hike.